fundraising
Friday Fundraising Update: Now Ask Them Again – 5/8/2015
The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.
From the Research Lab:
- What are you going to do at the end of the year? Pledge reminders, last-minute non-donor requests, fiscal year-end emails? If you’re not asking a second time, you might be missing out. Ruffalo Noel Levitz phonathons raised over $3.5 million in April, May and June last year from donors who had already given once. Chris Hughes talks about this and other end-of-year strategies in his recent blog post. Chris always has at least Five Ways you can improve your results.
Young Donors:
- Maeve Strathy at What Gives Philanthropy has a great series on engaging young donors, including social media and prospect research with some great guest posts from industry experts.
Got Cultivation?
- K. Michael Johnson at Fearless Fundraising has started a deep dive into donor cultivation, including insights from the Seven Faces of Philanthropy. This opening post in the series is really great, and K. Michael also wins the “best concept drawings in a fundraising blog” award this week.
He Gave 83 Years in a Row:
- Dan Allenby at the Annual Giving Network talks about Dartmouth’s Ripley Society, which honors a very special donor and encourages new alumni to share his loyalty.
Success Story: University of Central Florida
- Congratulations to the student callers and thanks to the donors at The University of Central Florida, who surpassed $400,000 in phonathon pledges for the first time in school history. The team celebrated with this great photo inspired by The Wolf of Wall Street:
Success Story: Purdue Day of Giving
Congratulations to Purdue University and The Purdue Day of Giving which posted a $13.6 million total with 9,592 gifts last week. That’s a whole lot of generous Boilermakers! Find out more about this extraordinary success at dayofgiving.purdue.edu.