fundraising

Friday Update: donor acquisition, gift impact, and fundraising with beer

Brian GaworJanuary 27, 2017

The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week we have some features on recruiting student fundraisers, donor acquisition, twists on gift impact, and a novel fundraising mission at a non-profit brew pub.

From around the web:

  In-Depth: The Top 3 Reasons Why Recruitment Should Be the #1 Priority of a Phonathon Manager
Real Deal Fundraising Jessica Cloud outlines why having a great team of student fundraisers needs to be a top priority for your program.
 When you open the door, the future looks brighter When Opportunity Knocks, Open the Door: Donor Acquisition 2017
Clairification As tempting as it may be to stay in your comfort zone, wearing blinders that enable you to forge straight ahead without noticing what’s going on around you, this is a dangerous practice. Because sometimes the landscape changes dramatically.
  Measuring Gift Impact
Annual Giving Network Today’s donors seem to care less about hearing stories that describe why other donors give or seeing their own name listed on a roster. Instead, they want to know what, in measurable terms, their past support has helped to achieve. When making a decision to give again, some of the questions donors consider are “how have their past gifts been used?” and “what would a another gift help achieve?”
 oregon-public-house-portland-beer-on-tap-promo.jpg A Nonprofit Pub That’s Good For What Ales you
CBS News Portland, Oregon, has become known as the hipster center of the U.S.A., thanks to all the bike riders and backyard chicken coops, food trucks, and artisanal coffee. But as correspondent Luke Burbank discovered, there’s something new brewing in Portland: call it “ale-truism”:

Spotlight: NDSU raises $313,000 in one day

Check out this great giving day at North Dakota State University, powered by the RNL ScaleFunder Giving Day platform. The campaign used challenges, ambassador outreach and total campus involvement to create a compelling and exciting day for donors.

Giving days are a great strategy for donor acquisition. See how NDSU used theirs.

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