fundraising

Fundraising Podcast: Content Marketing for Nonprofits

Brian GaworVice President of ResearchApril 27, 2017
Hear Robert McGuire on content marketing for nonprofits
Hear Robert McGuire on content marketing for nonprofits

Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure-fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years creating strategies for content marketing for nonprofits and higher education institutions. Increasingly, the communications you provide that are outside of the ask are crucial to engaging and retaining donors. I got Robert on the line to explain what content marketing means for fundraisers, and have him provide some tips on how to accelerate your content.

Content marketing for nonprofits

Marketing, communications, multichannel, omnichannel, whatever you decide to call it—content marketing for nonprofits helps them keep donors engaged in their message and mission. In a digital world, where you can track and respond to what donors are viewing, clicking on, and clicking through, you can even tailor content to specific donor interests. We call it the “personal journey,” and content is a crucial part of that journey.

You can check out some great content strategy resources from Robert at mcguireeditorial.com.

Getting those messages delivered is another big part of your content strategy. At Ruffalo Noel Levitz, we have a ton of experience crafting these multichannel plans. If you’d like to accelerate your content and message delivery strategy, contact us. We’re ready to help. And thanks for listening to the podcast.


About the Author

Brian Gawor

Brian Gawor’s focus is research and strategy to help propel both alumni engagement and fundraising results of RNL clients. Brian has 25 years of higher education experience in student affairs, enrollment management, alumni engagement and...

Read more about Brian's experience and expertise

Reach Brian by e-mail at Brian.Gawor@RuffaloNL.com.


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