Rob Henry of CASE is one of the most passionate people I know about higher education. He cares a lot about making college available to more people and to more diverse people. He also knows that bringing new professionals into advancement will help make that possible. As vice president of education for CASE (Council for Advancement and Support of Education) he has a unique platform to help promote those goals. I’ve talked with Rob a lot about these topics when we see each other at CASE conferences every year, and I wanted to get him on the line to talk about the strategic goals of CASE, his feelings about diversity in our profession, and how we can welcome more young people as both advancement professionals and donors.
Rob offers some great insights into how we can create a pipeline of energetic new professionals in the field of advancement. The work that CASE is doing will be important—we need to really broaden our view of how we bring people into our profession in order to meet our diversity goals. Developing great ways to mentor and encourage young people who want to get involved in philanthropy is important, because as Rob reminds us, Millennials and young people will be dominant in our donor base in years to come.
RNL invests significantly in CASE because we know that sharing our experiences and successes is a key part of fundraising and donor engagement success. You can find us on the road at CASE events, conferences, and even on CASE webinars. If you haven’t heard, the organization has opened up new resources and expanded their view of membership benefits this year. It’s a great time to head on over to CASE.org to check out what’s available. If you work at a higher education institution, you most likely already have membership through your advancement division.