Friday update: digital engagement

Here are some great stories about reaching your donors online and strengthening digital engagement.

From around the web:

Spotlight: Digital Engagement Webinar

We’re about to release the results of our major survey of fundraising professionals, who told us about their work with young donors and digital technology. Here are few teasers:

  • 80 percent of organizations don’t have a coordinated young donor/young alumni communications plan.
  • Over 2/3 of organizations have utilized time-sensitive giving programs like giving days and crowdfunding in the past year, and these are the top choices for new online donor acquisition.
  • Only 3 percent of organizations personalize based on recent donor digital activity or demonstrated interest.

Register today for our free webinar where we will release the results of this new survey and discuss ways you can take your digital giving program to the next level.

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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