fundraising

What works in charitable crowdfunding? New index released by RNL.

Brian GaworSeptember 20, 2017

Benchmarks and best practices for charitable crowdfunding campaigns

RNL recently analyzed 4,200 crowdfunding projects totaling $22.5 million raised through RNL Crowdfunding powered by ScaleFunder. The project averages and best practices presented in this index provide a baseline for planning and program improvement as organizations utilize this powerful, donor-centric technology.

Download the Index today to find out about:

  • Trends in total funds raised, average gift amount, and participation by project type
  • Which factors boost campaign success—from goal-setting to donor engagement

How online ambassadors—volunteers who advocate for your campaign—amplify your resultsA sneak peak at the results

  • Campaigns raised an average of over $14,000
  • Challenges, major gifts and early adopters served to triple campaign totals in some areas
  • Ambassadors—volunteers who shared their support with peers over social media and email—increased campaign totals by over 20%

If you’d like to have this type of success with your supporters, contact us today for a demo of RNL Crowdfunding, powered by the Scalefunder plaftorm


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