Friday Update: Emerging fundraising trends

The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week, some great articles on emerging fundraising trends such as using digital fundraising tactics and hacking your organization for growth.

From around the web:

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Spotlight: Explore emerging fundraising trends at our conference

The Digital Philanthropy and Millennial Engagement Conference will feature sessions on the latest digital fundraising tactics

We’re gearing up for another great Digital Philanthropy and Millennial Engagement Conference to help you amplify your digital engagement and young alumni outreach efforts. Join us in Denver to bring your fundraising program to the next level. Register today and learn new ways to engage your donor base.

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Friday Update: Major major gifts

The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week, some great articles from the major gifts and campaign world.

From around the web:

Spotlight: What gift officers say about productivity

With growing expectations and rising costs, big dollar major gifts are being seen as a key to long-term funding success. How can your institution discover more major gifts and planned gifts when resources are tight and turnover is a growing concern? Join us for the release of one of the largest surveys ever of major and planned gift officers. You’ll be one of the first to hear the results!

Register for this first-of-its-kind look at the major opportunities—and obstacles—gift officers face when working to secure transformational gifts.

Major gifts webinar

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Friday Update: Data-driven fundraising

The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week, some great articles on using data-driven fundraising to propel results.

From around the web:

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Spotlight: Data-driven fundraising

Webinar on data-driven fundraising

Join us for a webinar with RNL’s Josh Robertson and Caryn Stein to find out how understanding your donor data can help you dramatically improve your fundraising results. We’ll discuss key ways to use data-driven fundraising to optimize your campaigns. Register today for this action-oriented tactical webinar.

 

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Friday Update: Phonathon success

The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week, some great articles on fundraising tactics for telefund and phonathon success.

From around the web:

  Phonathon Success at Ohio University
Phonathon Success
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Phonathon success strategies

Spotlight: Learn the latest tactics for phonathon success

2017 Phonathon Workshops

Join us in Denver for the annual RNL Phonathon Managers Workshop and CAMPUSCALL Workshop. You’ll learn how to maximize phonathon response and return on investment, and find out what the best programs are doing to power this crucial personal engagement channel.

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Friday Update: Digital engagement

The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week, some great articles on using digital fundraising tactics, including peer-to-peer engagement.

From around the web:

Spotlight: Learn the latest digital fundraising tactics

The Digital Philanthropy and Millennial Engagement Conference will feature sessions on the latest digital fundraising tactics

We’re gearing up for another great Digital Philanthropy and Millennial Engagement Conference to help you amplify your digital engagement and young alumni outreach efforts. Join us in Denver to bring your fundraising program to the next level. Register today and learn new ways to engage your donor base.

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Podcast: Rob Henry at CASE

 

Rob Henry of CASE

Rob Henry of CASE is one of the most passionate people I know about higher education. He cares a lot about making college available to more people and to more diverse people. He also knows that bringing new professionals into advancement will help make that possible. As vice president of education for CASE (Council for Advancement and Support of Education) he has a unique platform to help promote those goals. I’ve talked with Rob a lot about these topics when we see each other at CASE conferences every year, and I wanted to get him on the line to talk about the strategic goals of CASE, his feelings about diversity in our profession, and how we can welcome more young people as both advancement professionals and donors.

Rob offers some great insights into how we can create a pipeline of energetic new professionals in the field of advancement. The work that CASE is doing will be important—we need to really broaden our view of how we bring people into our profession in order to meet our diversity goals. Developing great ways to mentor and encourage young people who want to get involved in philanthropy is important, because as Rob reminds us, Millennials and young people will be dominant in our donor base in years to come.

RNL invests significantly in CASE because we know that sharing our experiences and successes is a key part of fundraising and donor engagement success. You can find us on the road at CASE events, conferences, and even on CASE webinars. If you haven’t heard, the organization has opened up new resources and expanded their view of membership benefits this year. It’s a great time to head on over to CASE.org to check out what’s available. If you work at a higher education institution, you most likely already have membership through your advancement division.

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Friday Update: Planned giving

The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week, some great articles on planned giving programs.

From around the web:

Spotlight: Major and Planned Giving Success Kit

We’ve recently released a Major and Planned Giving Success Kit, which collects some of our recent webinar, white paper, and podcast material on major and planned gifts. Download the success kit today to explore how you can amplify your fundraising results from your major and planned giving programs.

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Podcast: EmotionRaising With Francesco Ambrogetti

EmotionRaising looks at how emotion influences donor givingEmotion—it’s a key part of fundraising, and definitely impacts the response we receive from donors. We don’t talk about emotion in fundraising enough. We’re usually more concerned with which segment we’re calling or mailing or what we need to tell donors. We don’t often think about how donors feel when we reach out to them.

Francesco Ambrogetti has a long career as an international fundraiser, and his groundbreaking book Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes, really gets at this issue.

He’s combined the best concepts in emotive response, including research in neuroscience and psychology, to provide some great examples and tips for fundraisers. I got Francesco on the line to lay out a few of the concepts and tell us what he thinks them mean for the future of fundraising.

Emotionraising, and the concepts introduced by Francesco Ambrogetti in this provocative and insightful book, could just be what your fundraising campaign needs. The science of emotional response is important to your success. As fundraisers, we shouldn’t be afraid to investigate and embrace this new research and try it out on our appeals.

You can find Emotionraising at Amazon.

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New study highlights advancement leader priorities, budget shifts

Ruffalo Noel Levitz recently commissioned a major research project to better understand advancement leader priorities, challenges, and strategies. Through 40 in-depth interviews with higher education leaders across the country, we uncovered what chief advancement officers are really thinking about the future.
The interviewees were chief advancement officers and leaders with a 360 degree view of their organizations, including budgets, performance metrics, and where the resources are going. More than just a survey, these interviews got to the heart of the top priorities.  We listened to the leaders talk and captured a wealth of powerful quotes and insights.

What’s keeping advancement leaders up at night?

Some key insights include:

  • 90 percent of advancement leaders say booking big dollars is their number-one priority and the metric they are judged on.
  • Leaders are shifting resources to direct solicitation in major, planned and annual giving. Productivity and efficiency are a big focus.
  • New digital channels like crowdfunding, giving days, and targeted digital advertising are getting greater funding over the next few years.

Get the full report

Read our report on advancement leader prioritiesDownload this report to find out where higher education advancement is today, and where it’s headed. You’ll learn:
  • 5 key insights into today’s challenges
  • Top advancement leader priorities and where they plan to spend their time and budget in the next few years
  • Actionable takeaways for increasing productivity and thriving in the current higher education fundraising landscape

Download Advancement Leaders Speak to see the full results.

 

Listen to the podcast

Friday Update: Fundraising trends

The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week’s articles cover new reports on fundraising trends.

From around the web:

Spotlight: Advancement Leaders Speak

We’ve recently released a new report outlining what chief advancement officers in higher education are thinking about current fundraising trends. Download the report today to find out the results of 40 in-depth interviews, covering topics like budgets, key metrics, and where leaders are shifting resources.

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Fundraising Podcast: Content Marketing for Nonprofits

Hear Robert McGuire on content marketing for nonprofits

Hear Robert McGuire on content marketing for nonprofits

Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure-fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years creating strategies for content marketing for nonprofits and higher education institutions. Increasingly, the communications you provide that are outside of the ask are crucial to engaging and retaining donors. I got Robert on the line to explain what content marketing means for fundraisers, and have him provide some tips on how to accelerate your content.

Content marketing for nonprofits

Marketing, communications, multichannel, omnichannel, whatever you decide to call it—content marketing for nonprofits helps them keep donors engaged in their message and mission. In a digital world, where you can track and respond to what donors are viewing, clicking on, and clicking through, you can even tailor content to specific donor interests. We call it the “personal journey,” and content is a crucial part of that journey.

You can check out some great content strategy resources from Robert at mcguireeditorial.com.

Getting those messages delivered is another big part of your content strategy. At Ruffalo Noel Levitz, we have a ton of experience crafting these multichannel plans. If you’d like to accelerate your content and message delivery strategy, contact us. We’re ready to help. And thanks for listening to the podcast.

Friday Update: Giving day tips

The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week’s articles cover giving day tips and trends:

From around the web:

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Spotlight: ScaleFunder Giving Day Success

Ready for a great Giving Day? See the platform institutions like these have used to power their success:

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