I have always thought of myself as a young and hip professional even though I’ve been in the higher education sector for nearly 25 years. It was not until I myself learned more about the power and ease of digital giving with RNL that I realized I had some catching up to do regarding how we help institutions have great giving days and crowdfunding campaigns.
My son was the vice president for communications at one of his university’s fraternities, and they held an annual fundraising campaign. Although it was extremely successful, when I looked more closely at how it was conducted, I realized how much more effective it could have been using our digital giving solutions that are powered by the ScaleFunder platform.
Why? First and foremost, the ease of implementing a campaign came to mind. Secondly, the ease to which an institution or organization can capture its own unique brand and message is quite powerful. And lastly, the multiple campaigns that can take place utilizing the RNL Digital Giving platform are amazing.