Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
Latest posts by Brian Gawor (see all)
Hear Robert McGuire on content marketing for nonprofits
Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure-fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years creating strategies for content marketing for nonprofits and higher education institutions. Increasingly, the communications you provide that are outside of the ask are crucial to engaging and retaining donors. I got Robert on the line to explain what content marketing means for fundraisers, and have him provide some tips on how to accelerate your content.
Marketing, communications, multichannel, omnichannel, whatever you decide to call it—content marketing for nonprofits helps them keep donors engaged in their message and mission. In a digital world, where you can track and respond to what donors are viewing, clicking on, and clicking through, you can even tailor content to specific donor interests. We call it the “personal journey,” and content is a crucial part of that journey.
You can check out some great content strategy resources from Robert at mcguireeditorial.com.
Getting those messages delivered is another big part of your content strategy. At Ruffalo Noel Levitz, we have a ton of experience crafting these multichannel plans. If you’d like to accelerate your content and message delivery strategy, contact us. We’re ready to help. And thanks for listening to the podcast.