Keeping the #GivingTuesday Momentum Going

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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As a multichannel fundraising company, giving days are a big part of how we help organizations engage donors with excitement and urgency. #GivingTuesday is an important day for many organizations, and a big day for us. Here’s how we spent our #GivingTuesday at RNL:

RNL Crowdfunding and RNL Giving Day powered by ScaleFunder

  • Total raised on platform: $2,581,008
  • Total gifts on platform: 18,665

On-Campus and Off-Campus Phonathons

  • 5,103 pledges  (47% on credit cards!)
  • $714,296 total pledged dollars
  • 7,828 calling hours

E-mail

  • 199,137 e-mails delivered

Digital Engagement

  • 1,571,722 digital ad impressions delivered

Direct Mail

  • 135,719 solicitation/stewardship pieces sent in two weeks leading up to Giving Tuesday

Voicemails

  • 101,500 phone numbers provided for automated voicemail stewardship messages in week prior to Giving Tuesday.

Keep the #GivingTuesday momentum going all year

Giving Tuesday is a great way to engage donors, but how can you keep donors engaged, excited, and giving all year round?

Ruffalo Noel Levitz has helped many institutions do just that. Here’s what Tori Follett, director of annual giving, had to say about University of Wisconsin-Eau Claire’s successful partnership with RNL:

“We weren’t sure what to expect heading into Giving Tuesday this year…For the first time, we had an interactive Giving Day page through RNL’s Giving Day platform that allowed us to coordinate matching challenges and social media outreach. We went from raising around $12,500 from 86 gifts in 2017 to $96,185 with 417 gifts in 2018…We couldn’t be happier with the platform and the service we received!”

We are happy to talk with you about connecting with your donors and amplify your results.

Now that #GivingTuesday is over, keep the momentum going—discover how RNL can help you design a multichannel engagement program to take your fundraising to the next level.

Three concepts higher education fundraisers must embrace to succeed

Caryn Stein

Caryn Stein

Vice President at Ruffalo Noel Levtiz
Caryn Stein is the Vice President of Marketing and is dedicated to helping organizations combine data and technology with compelling fundraising experiences to create more effective marketing for their missions. She is a nationally recognized speaker, having helped hundreds of organizations improve their fundraising campaigns and write more effective donor communications.
Caryn Stein

In my previous blog on the three challenges facing higher education fundraisers, I talked about how increased competition for dollars, changes in communication, and shifting donor expectations have made the fundraising landscape more difficult than ever.

While these challenges might feel daunting, there is an incredible and exciting opportunity to modernize fundraising with new tools and tactics that can have a truly revolutionary impact on giving. To meet today’s demands, institutions must shift the way they approach fundraising. Higher education fundraisers need to adopt new strategies that leverage advanced analytics, new engagement models, and insights to be able to scale, connect, and see a greater return on their fundraising investment.

From student philanthropy to planned giving, from alumni engagement to a multi-million-dollar major gift, donors have shifted to expect a new level of interaction and customization.

The good news is that the data, technology, and a compelling impact opportunity already exist to communicate with students, alumni, and other members of the community. The priority now is to weave them together in a more intelligent way to more effectively engage donors and create a rewarding habit of lifetime giving.

Here are three essential concepts that higher education fundraisers must embrace to overcome these common challenges and achieve sustained success:

1. Root your strategy in data

Let’s be clear: traditional segmentation based on old-style heuristics will no longer cut it. Advanced analytics, predictive modeling, and engagement scoring will help you identify the right donors most likely to give, focusing your time and resources in the right ways, making your programs more efficient, and resulting in a higher return on your investment of money, time, and people. These same techniques will also help you fine-tune your methods and messaging to ensure you are sending the message most likely to resonate with any given donor.

2. Modernize your outreach

In addition to leveraging new techniques like targeted digital advertising, marketing automation, and adaptive engagement technology, a modern approach to building a relationship with donors weaves together the right channels for the right donors at the right time. Move beyond a simplistic multichannel view of blasting the same message across all channels, and create a personal journey that tailors your channels and cadence based on the campaign and audience. All channels—including digital, email, social, phone, direct mail, events—working together creates a more compelling donor-directed experience.

3. Personalize the engagement

Donors want to understand how your work is relevant not only to their experience with the institution, but also how it connects to what they care about now. They need to know the specific, tangible impact their gift will have. Use the insights that you gain from your data and a donor’s own actions to move away from a scripted transaction and instead create interactive, dynamic giving experiences that speak to an individual donors’ expectations and why they give. Allow for giving to take place at any time, at any level, and through the giving methods the donor chooses.

Finally, take a holistic view of your donors—from acquisition to transformational giving—and connect these same principles throughout your fundraising operation, tying them together so a donor’s journey with your institution gets more compelling and rewarding with each step. From student philanthropy to planned giving, from alumni engagement to a multi-million-dollar major gift, donors have shifted to expect a new level of interaction and customization—it’s time to shift along with them and reinvent fundraising in order to reinvigorate higher education philanthropy.

Read our white paper for higher education fundraisers and ask for a free strategy consultation

Read our white paper for higher education fundraisers Download our white paper, Why Reinventing Fundraising in Higher Education Is Imperative for Its Survival. It covers the three challenges and three strategies discussed in my blogs.

I also encourage you to ask for a free consultation with our fundraising strategists. Ruffalo Noel Levitz has partnered with hundreds of colleges and universities. Talk to us about how you can increase donor engagement, connect with donors who are ready to give now, and build a lifelong giving relationship with them.

Ask for a free fundraising strategy consultation.

Three core challenges facing higher education fundraising

Caryn Stein

Caryn Stein

Vice President at Ruffalo Noel Levtiz
Caryn Stein is the Vice President of Marketing and is dedicated to helping organizations combine data and technology with compelling fundraising experiences to create more effective marketing for their missions. She is a nationally recognized speaker, having helped hundreds of organizations improve their fundraising campaigns and write more effective donor communications.
Caryn Stein

This is part one of a two-part series on reinventing higher education fundraising. Read part 2 here.

Increased pressures across a more complex and challenging landscape demand a new approach to higher education fundraising. As overall enrollment numbers decline, student retention is stagnant, and traditional revenue sources are no longer predictable, individual philanthropic support for higher education is more important than ever to ensure financial stability and long-term growth.

But just as higher education leaders are looking to advancement to close the funding gap, those on the fundraising front line are facing their own set of serious challenges. Alumni participation and individual giving to institutions are declining, and the public has raised questions about the value of higher education. Simultaneously, foundations and gift officers are being asked to raise much more—with either flat or only minimally increased budgets.

Fundraisers need to do much more with the limited resources they have. In this setting, perhaps the harshest reality of all is this: traditional, “tried-and-true” fundraising methods won’t be enough to address new challenges in higher education or the increased demands on advancement professionals.

Higher education fundraising is facing three core challenges—and isn’t adapting quickly enough to overcome them

As pressure mounts to bring in more fundraising dollars more quickly, donors are becoming more difficult to acquire and retain due to 1) increasing competition, 2) a changing communication landscape, and 3) the population’s shifting behaviors and preferences when it comes to giving.

1. Competition for donors and dollars is only growing more fierce

Contrary to popular belief, an institution’s biggest competitor for donors and dollars is not other colleges and universities, nor is it the 1.5 million charities now active in the U.S.  If it were only that simple! The true source of competitive pressure in today’s world are the consumer marketing giants like Amazon who continue to lead the charge in more sophisticated, data-driven, channel-optimized, and highly tuned communication to the same population that colleges and universities are trying to reach. These retailers have set the bar very high and continue to push it skyward with advanced targeting, big data, and continuously tested user experiences.

The true source of competitive pressure in today’s world are the consumer marketing giants like Amazon who continue to lead the charge in more sophisticated, data-driven, channel-optimized, and highly tuned communication to the same population that colleges and universities are trying to reach.

Donors, like the rest of us, now expect this same type of interaction with any type of brand they encounter—even their alma mater. When institutions fall short, their message falls flat, and their attention falls away, taking their discretionary dollars with it. Gone are the days of alumni feeling duty-bound to give back to their institution.

Of course, the competition not only comes in the form of highly-optimized and personalized experiences, but also in the sheer volume of messages and offers.

Some organizations are already catching on to individualized marketing, the attention economy, and high-quality storytelling. We are now at the tip of the iceberg as we see major nonprofits and foundations start to modernize their approach to targeting, engaging, and soliciting for philanthropic support. The reality is that the only way to beat them is to join them. It’s time for higher education fundraising to move more quickly to adopt these modern marketing tactics to remain relevant and produce results—or be left in the dust.

2. The communication landscape is exploding

Compared to just one year ago, Americans are now spending 60 percent more time on smartphones creating and consuming information on websites, email, social media, streaming video, and more. By 2019, 246 billion emails will be sent per day. It’s no surprise that the number of channels and the volume of information being sent has exponentially grown in the last decade. This represents a challenge in a more crowded arena with more fragmentation of ways to connect with donors.

Successful fundraisers will need to meet donors where they are—and on their terms—to make the connection that will lead to engagement and, ultimately, a gift.

Compounding this is the incredible power of choice. Donors now drive their own communication by selecting the modes and filters that suit them.  It’s important to remember your audience is now in control of the message and how you reach them. They decide when they want to be contacted, by whom, through which channels, and on what topics.

With this in mind, successful fundraisers will need to meet donors where they are—and on their terms—to make the connection that will lead to engagement and, ultimately, a gift.

3. The time to meet shifting donor expectations is now

While core motivations for giving have not changed dramatically—donors still give for primarily social, emotional, and personal reasons—donor expectations and giving preferences have evolved. We live in an age of unprecedented personal expression and transparency, and this has transformed higher education fundraising strategies.

To truly connect with donors and inspire them to support the programs that are most meaningful to them, you need to speak directly to them—and then let them talk back. This means getting extremely clear on the message you’re trying to send and personalizing the experience to make it incredibly compelling and relevant to that individual. Now more than ever, the key to more effective communication is relevancy.

To truly connect with donors and inspire them to support the programs that are most meaningful to them, you need to speak directly to them—and then let them talk back.

When your emails and other communications are more personalized and specific, they tap into the identity of the donor and are instantly more relevant, interesting, and authentic.

A fundraiser’s job relies heavily on the ability to definitively answer the question, “Why me?” You can’t do that with blast messaging and generic segmentation. For today’s donors, only a highly personalized, relevant, and interactive experience will break through the competitive noise and hold their attention.

Read part 2 of this blog on the three concepts fundraisers must embrace.

What are the best higher education fundraising strategies? Ask our experts.

Free consultation on higher education fundraising strategiesOur fundraising strategists can help you address your challenges and meet your goals for any areas of higher education, including:

  • Annual giving
  • Major and planned giving
  • Digital fundraising, including crowdfunding and giving days
  • Donor engagement and retention

Ask us for a free consultation.

What if college football was decided by alumni giving?

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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What if college football rankings were determined by alumni giving?The first College Football Playoff (CFP) rankings of 2017 were released recently, and we’ve already had some crazy weekends that stirred up the standings. Because we are both sports fans and alumni giving geeks, we are once again using fundraising data to answer a sports question: what if college football was all decided by alumni giving?

We applied the same methodology as our 2017 March (Alumni Giving Madness) tournament, using the first 25 ranked football programs from the initial CFP rankings as the group. The teams were ranked based on these criteria in a weighted simulator:

  • (25%) Overall team strength: the 2016 alumni participation figure reported to the VSE Survey.
  • (20%) Upward momentum: the increase or decline in alumni donor count from 2015 to 2016.
  • (20%) Recruiting strength and past performance: The total increase or decline in alumni donors between 2007 and 2016.
  • (20%) A strong bench of dedicated team members: The total alumni giving in dollars divided by the alumni of record over the last three fiscal years (2014-16).
  • (10%) Getting a touchdown pass (gift) off: Our team of expert referees weighed in on a comparison between the institutions’ online giving presence, including ease of online giving, giving day portal (if any), and crowdfunding. They graded how easy it was for an alumnus to “make a pass”/make a gift.
  • (5%) Pure luck: Our simulator assigns a small portion of each team’s score to a random factor.

When I fed the data into the simulator for these 25 schools, I saw many of the same things we noticed during our March (Alumni Giving Madness) tournament: a few close calls and several institutions moving up because of recent successes. And the subjective components and random number did affect a few institutions’ ranks. Institutions that raise a very high amount of money per living alumnus continue to dominate, especially if they have had recent alumni donor growth.

College Football Playoff rankings (initial 25 teams) as decided by alumni giving

1. University of Southern California

2. Ohio State University

3. University of Notre Dame

4. Stanford University

5. University of Washington

6. Auburn University

7. University of Georgia

8. Clemson University

9. Washington State University

10. Mississippi State University

11. Texas Christian University

12. Louisiana State University

13. University of Memphis

14. University of Miami

15. University of Wisconsin

16. Michigan State University

17. University of Oklahoma

18. University of Alabama

19. Oklahoma State University

20. University of Arizona

21. Penn State University

22. University of Central Florida

23. North Carolina State University

24. Virginia Tech

25. Iowa State University

These 25 institutions all have a lot to be proud of. Alumni combined to give more than $3.7 billion to these institutions from 2014-2016. And not surprisingly, these institutions have alumni giving participation percentages higher than the national average.

A huge portion of philanthropy to colleges and universities comes from alumni. And because about three quarters of big donors give multiple times to the annual giving program before making their first big gift, your alumni giving pipeline could greatly impact your future success. Good coaches know the importance of recruiting.

How can you put together a great alumni giving strategy?

Talk with us about how you can take your alumni giving to the next level. We’ve got a great win record, and we’ll work with you to put together the right strategy.

Thanks to RNL contributor Brandon Trissler for help on this post.

Friday update: digital engagement

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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Here are some great stories about reaching your donors online and strengthening digital engagement.

From around the web:

Spotlight: Digital Engagement Webinar

We’re about to release the results of our major survey of fundraising professionals, who told us about their work with young donors and digital technology. Here are few teasers:

  • 80 percent of organizations don’t have a coordinated young donor/young alumni communications plan.
  • Over 2/3 of organizations have utilized time-sensitive giving programs like giving days and crowdfunding in the past year, and these are the top choices for new online donor acquisition.
  • Only 3 percent of organizations personalize based on recent donor digital activity or demonstrated interest.

Register today for our free webinar where we will release the results of this new survey and discuss ways you can take your digital giving program to the next level.

Fundraising update: alumni engagement + fundraising = win

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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Looking for new resources on alumni engagement in advancement? Take a look at what we found around the web on using your valuable alumni network to drive philanthropy.

From around the web:

  Stay Relevant: A guide to modern day alumni relations
Fully Funded: How to bring an alumni chapter to the next level
How To Smother Alumni Engagement In 5 Easy Steps
How to Track Alumni Engagement and Set Goals in Alumni Relations

Spotlight: Purple briefcase provides multi-tier tools for career services that can strengthen alumni engagement

We’re excited to welcome Purple Briefcase to the RNL family. From managing relationships with students and employers, to setting up and tracking events, to recording and reporting student outcomes, Purple Briefcase offers powerful tools. An easy to implement mentoring system allows you to engage alumni and friends to connect directly with students — deepening the connection with your institution.

“Adding Purple Briefcase to the RNL family enables us to provide even more value for our clients and the students and alumni they serve,” said Stephen J. Meyer, Ruffalo Noel Levitz CEO. “RNL is uniquely positioned to serve our campus partners in a more comprehensive way: from recruitment, through graduation, to career development, and continued alumni engagement and giving.”

Read the press release and contact us today to leverage Purple Briefcase to take your career services engagement to the next level.

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Friday Update: Fundraising data

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week, some great articles about using fundraising data to engage donors and raise more money.

From around the web:

Spotlight: Have the fundraising data you need to engage the next generation?

Fundraising data: The Digital Philanthropy and Millennial Engagement Conference will feature sessions on online giving and young donor acquisition

If you’ve been to a RNL fundraising conference before, you know we feature a lot of fundraising data. From the in-depth results of institutions that have been successful in engaging young donors to the latest digital engagement benchmarks, we’ll have it all at our upcoming Digital Philanthropy and Millennial Engagement conference in Denver. Register today!

Recent posts

Podcast: EmotionRaising With Francesco Ambrogetti

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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EmotionRaising looks at how emotion influences donor givingEmotion—it’s a key part of fundraising, and definitely impacts the response we receive from donors. We don’t talk about emotion in fundraising enough. We’re usually more concerned with which segment we’re calling or mailing or what we need to tell donors. We don’t often think about how donors feel when we reach out to them.

Francesco Ambrogetti has a long career as an international fundraiser, and his groundbreaking book Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes, really gets at this issue.

He’s combined the best concepts in emotive response, including research in neuroscience and psychology, to provide some great examples and tips for fundraisers. I got Francesco on the line to lay out a few of the concepts and tell us what he thinks them mean for the future of fundraising.

Emotionraising, and the concepts introduced by Francesco Ambrogetti in this provocative and insightful book, could just be what your fundraising campaign needs. The science of emotional response is important to your success. As fundraisers, we shouldn’t be afraid to investigate and embrace this new research and try it out on our appeals.

You can find Emotionraising at Amazon.

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Fundraising Podcast: Content Marketing for Nonprofits

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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Hear Robert McGuire on content marketing for nonprofits

Hear Robert McGuire on content marketing for nonprofits

Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure-fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years creating strategies for content marketing for nonprofits and higher education institutions. Increasingly, the communications you provide that are outside of the ask are crucial to engaging and retaining donors. I got Robert on the line to explain what content marketing means for fundraisers, and have him provide some tips on how to accelerate your content.

Content marketing for nonprofits

Marketing, communications, multichannel, omnichannel, whatever you decide to call it—content marketing for nonprofits helps them keep donors engaged in their message and mission. In a digital world, where you can track and respond to what donors are viewing, clicking on, and clicking through, you can even tailor content to specific donor interests. We call it the “personal journey,” and content is a crucial part of that journey.

You can check out some great content strategy resources from Robert at mcguireeditorial.com.

Getting those messages delivered is another big part of your content strategy. At Ruffalo Noel Levitz, we have a ton of experience crafting these multichannel plans. If you’d like to accelerate your content and message delivery strategy, contact us. We’re ready to help. And thanks for listening to the podcast.

2017 March (Alumni Giving) Madness – The Final Eight

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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UPDATE: The winners have been announced, click here to see who won

People are talking after our first two rounds of the 2017 March (Alumni Giving) Madness tournament. This week, we’ll get down to eight teams—four from the men’s bracket and four from the women’s.

In case you didn’t know, this alumni giving tournament is our fun way to look at higher education fundraising and dive into the data of alumni giving statistics. It started last year when one member of our team asked the question:

What if the NCAA brackets were decided based on alumni giving statistics?

You can read about the methodology we’re using to answer the question this year in our first post. The data comes from public sources, the Voluntary Support of Education Survey and the U.S. News and World Report college ranking data.

Here is an updated bracket with the results of rounds 3 and 4, which take us to the final eight institutions. UPDATE: Final winners are announced!

Check out the final results here.

2017 alumni giving statistics tournament

Click to expand

Round 3 and 4 insights:

Trends from the first two rounds continued, but a few insights this round:

  • The battles were intense: As you would expect as you do anything with progressively narrowing alumni giving statistics, the scores are very close. There were wins of within .0025 points (out of a max 64), representing the best buzzer-beater final scores you’d see in basketball.
  • The final shot can make a difference: We saw a very wide range of giving portals and online giving presence from this year’s tournament institutions. While our refs rating of online giving presence (the only subjective score in this year’s tournament) was worth only 10%, it made a difference for a number of wins.

The Referees speak: online giving portal ratings

Our referee team is made up of online giving experts, marketing experts, and fundraising geeks at RNL. Below are a few things the refs said with their ratings.

“The giving site was not mobile responsive, and it was hard to even find the giving page from the University web site. They’re also asking for too much information. I am sure this means many people don’t complete a gift.” (below average score)

“A great, responsive design on this giving portal with an easy search function. They could have pre-populated some fields, but overall, very strong.” (above average score)

“It wasn’t really clear where I needed to click to give. Their giving page is a really rough and it took at least 3 clicks to give. Not very mobile friendly. They do have a crowdfunding site but you can’t find it with google search and they don’t link to it from giving pages.” (below average score)

“It only took 2 clicks to give and the site was mobile-enabled. Lots of giving options with a great site design. They have crowdfunding but the only link from the giving page was tiny bottom left corner of page.” (above average score)

“What a stellar website. I can easily make a donation of my choice from one landing page. I loved that that they are offering a match for every dollar you donate to the scholarship fund.”  (perfect score)

“The alumni option is a whole screen down, and the major call to action is to get a membership to the alumni society. The option to make a gift gets lost on the alumni page. Couldn’t find it at all on mobile.” (below average score)

“The web site was just overwhelming and difficult to navigate” (below average score)

“Scrolling donor wall, social media sharing, a crowdfunding platform—all really great. But still, over 6 clicks just to get to a donation page!” (average score)

“Clicking on ‘Give’ from the University home page took me to a mobile-optimized page where I was immediately prompted to enter my information and gift purpose. It’s surprising how many places don’t take you immediately to this page. Why make donors hunt?” (above average score)

 

My school isn’t in the NCAA baseketball tournament—can I still participate?

2017 March Alumni Giving Madness tournamentYou can find out how your alumni giving compares to your peers by requesting a Donor Comparison Report. Using data from the VSE survey, this report allows you to benchmark your alumni giving statistics and identify alumni giving trends. Request your free report here.

Donor warming: major and planned giving for the modern advancement team

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Josh Robertson

Vice President of Product Strategy at Ruffalo Noel Levitz
Josh has over 17 years of experience in the industry, oversees fundraising strategy, analytics and product development and has worked with over 100+ institutions.
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The second in a four-part series on how institutions and nonprofit organizations can re-imagine how to identify, warm, and qualify major giving and planned giving prospects, along with how to analyze the success from those efforts. Read part 1 here.

Part 2:  Keeping your major gift prospects warm

You have donors with propensity to give and you have donors with predicted wealth. As we discussed in the first blog in this series, when those two attributes combine you have what many consider to be the perfect major giving prospect.  For those entering or in a campaign, you likely have identified a large new cadre of major gift prospects that you hope and expect are primed for making a transformational gift.

So now it’s time to assign a major gift officer and begin qualifying this large pool of new major giving prospects through personal outreach…or is it?  There are two roadblocks that we have to overcome before we embark upon the engagement and qualification calls that are part of donor warming:

  1. Donor education about major giving: Most major giving prospects will have a long history of giving and may be inclined to continue giving. That said, past communication from your organization may not be conveying your transformational gift opportunities. Educating these loyal donors is key before any qualification call.
  2. Major gift officer portfolio size: While having a large group of identified prospects can seem like a great problem to have, the reality is a large group of new prospects with no history of making major gifts can very easily fall under your gift officer radar. These new opportunities aren’t likely going to rise to the top of a major gift officer list of donors to engage, especially when they are trying to close gifts from proven major donors. Commonly, these prospects are also removed from at least some of the annual giving appeals, which means a group of proven donors can begin to languish, ignored, without the same level of outreach that they have come to expect from your organization. Big gift officer portfolios, instead of opportunity, can spell disaster.

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New Fundraising Voices Podcast: Millennial Engagement

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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Katherine Lisciani

Katherine Lisciani has been named a Top Millennial in Marketing by LinkedIn and will be a keynote speaker at the Digital Philanthropy and Millennial Engagement Conference.

Katherine Lisciani is a millennial, and over at Millennovation.com she has been named a top millennial marketer by LinkedIn. She’s helped organize powerful campaigns to engage and energize young supports for causes.

In advance of Katherine’s appearance as a keynote at our upcoming Digital Philanthropy and Millennial Engagement Conference (Oct. 13-14 in Atlanta), I got Katherine on the line to talk about best practices for marketing to a generation that has increasing influence over our results. For many causes, and particularly higher education institutions, young people are the largest part of our constituent base, but we’re engaging them with the same old tactics that we’ve used on their parents and grandparents.

Listen to the podcast to hear a taste of what Katherine will talk about in October.

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One thing we talk about in the podcast is the Global Citizen Festival, Continue Reading »

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