Friday Fundraising Update – Year-End Tips – 12-11-15

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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
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Friday-Fundraising-UpdateThe Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

They say all good things must come to an end. So say goodbye to fundraising year 2015 with these helpful tips from today’s Friday Fundraising Update.

Year-End Online Donors

Capitalize on the visitors clicking through your organization’s website this month and make them your donors.  Data proves that shortening the online giving interface and making the site a more “emotional” experience for donors can generate up to three times more gifts than your run-of-the mill online giving site. Check out this recent podcast from The Chronicle of Philanthropy for more inspiring analysis.

Chronicle of Philanthropy

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Friday Fundraising Update – Giving Tuesday Wrap Up – 12-4-15

The Friday Fundraising Update
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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
The Friday Fundraising Update
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The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.Friday-Fundraising-Update

We hope December 1, 2015 was your best #GivingTuesday yet! This Friday, we evaluate #GivingTuesday 2015 and provide you tips for your future giving day campaigns – Giving Tuesdays and otherwise!

Tactics for Giving Days

Be sure to bookmark this link by ScaleFunder! Even though #GivingTuesday 2015 is over, you can keep list for next year or put these tips to work for any giving day your organization may host.

scalefunder

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Are thank you calls worth the effort?

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Josh Robertson

Vice President of Product Strategy at Ruffalo Noel Levitz
Josh has over 17 years of experience in the industry, oversees fundraising strategy, analytics and product development and has worked with over 100+ institutions.
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thankyou

At a time when being “thankful” is at the forefront of everyone’s mind, my team and I set out to determine the power of a thank you, more specifically a thank you call.

Why make a thank you call when you could be making another ask and potentially receiving another gift? It’s a fair question, but it assumes the trade-off is simple; doing what feels right versus bringing in more donors and dollars.  While I’ve always advocated to organizations I’ve worked with the need to conduct thank you calls, I wanted to better understand the ripple effect thank you calls can have in the following year.

Analysis

We analyzed data from four of our on-campus managed phonathon programs that conducted thank you calls in FY14 and tracked the results for all constituents that received a thank you call versus those that did not.  We specifically looked at those loaded in current donor (aka lybunt) segments the following year.

Scope of Analysis

  • 30,133 Records (4,098 thanked in previous year)
  • 13,933 Completed Calls
  • 3,902 Specified Pledges

Direct Impact on Phonathon Performance

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Friday Fundraising Update – Race Against Time – 11-13-15

The Friday Fundraising Update
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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
The Friday Fundraising Update
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The Friday Fundraising Update collects fundraising industry Friday-Fundraising-Updateinsights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

It is all about timing, so we hope we caught you at a good moment this Friday. Today, we delve into matters of deadlines, countdowns, and year-end strategies to ensure that your fundraising efforts stand the test of time!

Only a Matter of Time (Until December!)

Does your fundraising team have a strategy for a successful calendar year end? Make sure you keep these 5 key action items in mind now through December, as listed by Clairification.

clairification

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Friday Fundraising Update – Talkin’ ‘Bout My Generation – 11-6-15

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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
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Friday-Fundraising-UpdateThe Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

Come one, come all, because this is a post for the ages! This Friday, we dig into trends on giving across the generations – millennials, gen x’ers, and baby boomers.

Millennials

Be sure to check out all of the FANTASTIC resources at The Millennial Impact Project where you can learn what inspires millennials to volunteer, donate, and stay engaged, as well as identify geographical and gender-based trends on giving within this group.

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Friday Fundraising Update – Happy Halloween! – 10-30-15

The Friday Fundraising Update
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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
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Friday Fundraising Update HalloweenThe Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

Prepare yourself for a spook-tacular Friday Fundraising Update in this bewitching Halloween themed post. We hope that you and your families have a safe and fang-tastic weekend!

No Tricks, Just Treats

Wild Woman Fundraising is full of treats this holiday. In this Halloween Goodies Giveaway post you will find resources aplenty on marketing, major gifts, and sponsorship. Franken-tastic!

Screen shot 2015-10-29 at 12.01.31 PM

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What I learned from 2 days in Congress – Report from the Canadian Annual Giving Congress 2015

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Josh Robertson

Vice President of Product Strategy at Ruffalo Noel Levitz
Josh has over 17 years of experience in the industry, oversees fundraising strategy, analytics and product development and has worked with over 100+ institutions.
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Last week I had the opportunity to speak in front of Congress and learn from some of the brightest minds in North America.  I’m referring to the Canadian Annual Giving Congress and in this post I’ll share some of the annual giving insights and ideas gleaned from the sessions in Toronto that will hopefully inspire you to achieve more this fall.

Are you social enough?

Are you engaging with your donors on social media and having a conversation? Perhaps the thought of that is a bit scary, as they might tell you something publicly you don’t want the masses to hear.  For a lot of institutions this fear prevents us from using social media to enhance the relationship with donors and create a group of engaged listeners.  During a session on Digital/Social Media in Annual Giving, the speakers shared some great examples like the Instagram one above that was used during a giving day to post personalized social media messages on Instagram accounts of their donors. Continue Reading »

5 ways to leverage college reunion weekends for alumni giving

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Chris Hughes

Director of Fundraising Strategy at Ruffalo Noel Levitz
Chris Hughes is a former Director of Annual Giving who has more than two decades of experience in fundraising, marketing, public relations and organizational success in higher education and nonprofit fundraising.
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fivewaysthumbOctober is a common month for educational institutions of all sizes and types to hold reunion and homecoming weekends. In fact, this October I attended my own 20th year class reunion weekend at Northwestern University.

Most institutions have reunion giving programs, some more formalized than others.  A lot of the activity takes place prior to the reunion weekend (often in order to make a big-splash announcement with a ceremonial check). But what are you doing afterwards to secure more gifts from alumni who attended the various reunion weekend activities?

Here are five things you can do to leverage reunion weekend attendance into more annual gifts:

  1. Upload and utilize attendance and registration information
  2. Segment attendees into short-term CYE pools
  3. At least one significant cultivation activity in November
  4. Send follow-up thank you notes from specific sessions
  5. Surveys

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Podcast: What fundraisers want in software, Janna Finch from Software Advice

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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Fundraising-Voices-logo220

What do fundraisers want in software? A company that talks to thousands of nonprofit software customers each year has some ideas. In this episode, I talk with Janna Finch, senior market research associate at Software Advice. They connect users to all kinds of software and publish research based on the information they collect in the process. We talk about why data is important to fundraisers, what integration is starting to mean, and how software can help follow a donor from the prospect stage all the way through gift accounting.

During the podcast, Janna brings up an interesting point about how most people conducting initial research about software for a growing nonprofit are not the fundraisers on the front lines. This leads to a discussion of how you test out software and bring new processes from development to implementation in your organization. We’ve all struggled at one time to adopt new technology in an organization, and she has some suggestions on how to make it easier.

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Podcast: Student Philanthropy at Appalachian State University

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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DeveloFundraising-Voices-logo220ping a culture of philanthropy on campus is important. Appalachian State University knows this, and students are passionate about it. I learned this over the summer at the CASE Conference for Student Advancement, where I met Aaron Galliher and Summer Wisdom.

Aaron is a senior and the president of App S.T.A.T., Appalachian Students Today, Alumni Tomorrow.  The name says it all–the mission is to help students embrace a lifetime relationship with the institution, something that we know as fundraisers is absolutely crucial.

Take a listen to this interview with Aaron and Summer. You’ll hear two things. The first is that a student can be incredibly passionate about philanthropy, as well as organized, mission-focused and ready for action. You’ll also hear that the commitment from great advisors like Summer help this energy translate into real success on campus, and that engaging a team on campus really fuels success.appstate_aaron_summer

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Friday Update – New Fundraising Ideas – 10-9-15

The Friday Fundraising Update
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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
The Friday Fundraising Update
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Friday-Fundraising-UpdateThe Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This Friday, we highlight creative, interesting, and remarkable new ideas in the fundraising world!

New Social Media Features

What do Facebook, Twitter and iPhones have in common? Their imminent upgrades can have positive implications on your fundraising efforts. Read about it at WeDidIt.

WeDidIt

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