Latest posts by Chris Hughes (see all)
- Fundraising best practices: Treat fiscal year end like calendar year-end - February 26, 2016
- Fundraising best practice: Unique URLs to track multichannel online responses - February 19, 2016
- Five Things: Personalization in fundraising communications is more than mail-merging a name - February 12, 2016
Too often in fundraising, planned giving gets associated solely with targeting retirees or donors who are in their twilight years. In today’s environment, however, planned giving has a much broader potential audience.
Society is now going through what is commonly referred to as “the great wealth transfer.” This is an unprecedented opportunity for your planned giving program to capture donor passion and transform your organization.
Which segment of your donor and prospect database is the best target for planned giving discussions? It may surprise a lot of fundraisers and nonprofit organizations to learn that research indicates the answer to that question is Generation X.
Our new Ruffalo Noel Levitz fundraising white paper, The Next Generation of Planned Giving, addresses Continue Reading »