Friday update: Let’s get digital (fundraising)

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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Here are some great resources on digital fundraising strategy and engaging your supporters where they spend their time—online.

From around the web:

Spotlight: Digital Engagement Webinar

Soon, Millennials and younger donors will make up over 2/3 of most fundraising databases. We’ve recently completed a survey over over 250 fundraisers to find out about how you are using—or struggling to use—new technologies like crowdfunding, giving days and targeted digital advertising to engage these younger donors. Register today for our free webinar where we will release the results of this new survey and discus ways you can take your digital giving program to the next level.

Friday update: Got Millennials?

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week, some great articles about using fundraising data to engage Millennial donors and raise more money.

From around the web:

Spotlight: Join us in Denver and get Millennial

Fundraising data: The Digital Philanthropy and Millennial Engagement Conference will feature sessions on online giving and Millennial donors.

It’s your last chance to register for our Digital Philanthropy and Millennial Engagement conference in Denver. We’ll be showcasing great strategies for engaging Millennial donors as well as your whole donor population.

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Friday Update: Digital engagement

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week, some great articles on using digital fundraising tactics, including peer-to-peer engagement.

From around the web:

Spotlight: Learn the latest digital fundraising tactics

The Digital Philanthropy and Millennial Engagement Conference will feature sessions on the latest digital fundraising tactics

We’re gearing up for another great Digital Philanthropy and Millennial Engagement Conference to help you amplify your digital engagement and young alumni outreach efforts. Join us in Denver to bring your fundraising program to the next level. Register today and learn new ways to engage your donor base.

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Friday Update: Giving day tips

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

This week’s articles cover giving day tips and trends:

From around the web:

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Spotlight: ScaleFunder Giving Day Success

Ready for a great Giving Day? See the platform institutions like these have used to power their success:

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Podcast: Building Online Transaction Trust with Mike Kim at iATS Payments

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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Building online transcaction trust podcast with Mike Kim

Mike Kim, iATS Payments

Online giving is growing rapidly. We’ve all seen our online donation activity rise, and this is a big transition for many fundraising programs, as online giving grows at up to three times the rate of over all giving. Mike Kim at IATS payments knows a lot about this. As one of the largest payment processing providers for nonprofits, the company has seen a lot of growth in online giving and is following the trends closely. I got Mike on the line to talk about payment integration, building online transaction trust and security with donors, how to optimize the online giving experience, and what’s next for online giving.

Included in the podcast are:

  • How you’re doing more than collecting gifts with your online giving.
  • Keys to building relationships and trust with your online portal.
  • Taking donors from interest to transaction completion.
  • The difference between merchant accounts and payment aggregators
  • New trends in online transactions

Find out more about iATS at iATSpayments.com

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Don’t be a zombie about digital fundraising

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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It’s that time of year when our streets will be filled with vampires, scary clowns, and Pokemon Trainers. Unfortunately, our fundraising offices might also be filling up with zombies.

Digital fundraising strategies add life to fundraising managament

Don’t be afraid of digital fundraising, it helps you reach donors in channels they use every day.

What do I mean? When we hit the road to talk with fundraisers about emerging digital fundraising strategies, we heard this:

“Yeah, I know that I need to get on that digital thing, but I’ll work on it next year.”

“My VP went to a conference and says I need to ‘go digital’, but I don’t know enough. I’m paralyzed.”

“We’re afraid to change our strategy, even though our appeal results are declining.”

Out of tradition, fear, or lack of knowledge, many fundraisers are just repeating their traditional strategies like zombies. Continue Reading »

Friday Fundraising Update – Year-End Tips – 12-11-15

The Friday Fundraising Update
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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
The Friday Fundraising Update
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Friday-Fundraising-UpdateThe Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

They say all good things must come to an end. So say goodbye to fundraising year 2015 with these helpful tips from today’s Friday Fundraising Update.

Year-End Online Donors

Capitalize on the visitors clicking through your organization’s website this month and make them your donors.  Data proves that shortening the online giving interface and making the site a more “emotional” experience for donors can generate up to three times more gifts than your run-of-the mill online giving site. Check out this recent podcast from The Chronicle of Philanthropy for more inspiring analysis.

Chronicle of Philanthropy

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Anatomy of an incredible #GivingTuesday

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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ggeeksmallGiving Tuesday has really transformed the holidays for me. The day and movement was born out of the efforts of the 92nd Street Y in NYC along with some enterprising and socially conscious leaders who pioneered the idea in 2012 as a counter to the biggest shopping combo of the year, Black Friday and Cyber Monday. The first Tuesday after Thanksgiving is now one of the biggest charity days of the year. This year’s total exceeded $116 million donated and more than 1 million gifts.

Giving day guru Justin Ware, who works with our ScaleFunder platform, offered some great tips on how to get your own giving day organized as well as excellent insights in his recent podcast interview. To add to this great advice, I’d like to break down what I saw as a donor and fundraising geek in the donations that I made on Tuesday.

A central example of #GivingTuesday greatness is one of my alma maters, Illinois State University, where I used to work and now geek out as a doctoral student studying how and why people give to higher education. We partner for their phone program, but their giving day program is a creation of their energetic and creative advancement team.

Here are the things that I saw that impressed me on Tuesday at Illinois State and other charities I gave to and why I think they worked.

Showing where the gift goes

ISUgiveTuesday

4 compelling reasons to give to Illinois State University, all on one screen.

Giving Tuesday is a movement. We’re all getting solicitations. Everyone wakes up and quickly realizes “something is up.” But you absolutely cannot expect that the day or increased communication alone will motivate donors to act. We still must show why giving is important. This helps your donors sift through the requests and reminders they will get and focus on their passion, and also allows you to make several cases for support. Illinois State did this with four key messages which appealed to just about any donor.

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Podcast: Digital donor engagement, Justin Ware from ScaleFunder

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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If you have read anything in the past few years about online donor solicitation, giving days and crowdfunding, you’ve no doubt come across Justin Ware. He’s helped propel the success of top organizations with their digital engagement, and he’s a voracious blogger and presenter. Justin has just joined the ScaleFunder team as vice president for digital fundraising strategy, and I got him on the phone to pick his brain about engaging 21st century donors.

wareblogpicpodcast

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Lessons Learned from the RuffaloCON15 Fundraising Conference

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Josh Robertson

Vice President of Product Strategy at Ruffalo Noel Levitz
Josh has over 17 years of experience in the industry, oversees fundraising strategy, analytics and product development and has worked with over 100+ institutions.
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Last week attendees from 100+ organizations joined us from the US, Canada, Australia and even Saudi Arabia to discuss the hottest topics and latest trends in annual giving at RuffaloCON15. For those of you not able to attend, I’d be remiss if I didn’t provide you with a few of the topics that had the conference abuzz.

Annual Giving Is Ripe for Testing and Experimentation

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How Online Giving is a Lot Like Online Dating

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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heart_ethernet_cableA recent survey revealed that over 41 million adult Americans had tried or are currently using an online dating service. I’ve been happily married for over 15 years, but I can’t even count how many of my friends have met someone they are still with through online dating. Meeting and building relationships online is very common these days.

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