Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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It’s that time of year when our streets will be filled with vampires, scary clowns, and Pokemon Trainers. Unfortunately, our fundraising offices might also be filling up with zombies.
Don’t be afraid of digital fundraising, it helps you reach donors in channels they use every day.
What do I mean? When we hit the road to talk with fundraisers about emerging digital fundraising strategies, we heard this:
“Yeah, I know that I need to get on that digital thing, but I’ll work on it next year.”
“My VP went to a conference and says I need to ‘go digital’, but I don’t know enough. I’m paralyzed.”
“We’re afraid to change our strategy, even though our appeal results are declining.”
Out of tradition, fear, or lack of knowledge, many fundraisers are just repeating their traditional strategies like zombies. Continue Reading »