Latest posts by Josh Robertson (see all)
- Donor warming: major and planned giving for the modern advancement team - February 9, 2017
- Major and planned giving for the modern advancement team - November 4, 2016
- Insights from our Digital Philanthropy and Millennial Engagement Conference - October 19, 2016
At a time when being “thankful” is at the forefront of everyone’s mind, my team and I set out to determine the power of a thank you, more specifically a thank you call.
Why make a thank you call when you could be making another ask and potentially receiving another gift? It’s a fair question, but it assumes the trade-off is simple; doing what feels right versus bringing in more donors and dollars. While I’ve always advocated to organizations I’ve worked with the need to conduct thank you calls, I wanted to better understand the ripple effect thank you calls can have in the following year.
We analyzed data from four of our on-campus managed phonathon programs that conducted thank you calls in FY14 and tracked the results for all constituents that received a thank you call versus those that did not. We specifically looked at those loaded in current donor (aka lybunt) segments the following year.
Scope of Analysis
- 30,133 Records (4,098 thanked in previous year)
- 13,933 Completed Calls
- 3,902 Specified Pledges