Friday Fundraising Update – Year-End Tips – 12-11-15

The Friday Fundraising Update
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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
The Friday Fundraising Update
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Friday-Fundraising-UpdateThe Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

They say all good things must come to an end. So say goodbye to fundraising year 2015 with these helpful tips from today’s Friday Fundraising Update.

Year-End Online Donors

Capitalize on the visitors clicking through your organization’s website this month and make them your donors.  Data proves that shortening the online giving interface and making the site a more “emotional” experience for donors can generate up to three times more gifts than your run-of-the mill online giving site. Check out this recent podcast from The Chronicle of Philanthropy for more inspiring analysis.

Chronicle of Philanthropy

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Are thank you calls worth the effort?

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Josh Robertson

Vice President of Product Strategy at Ruffalo Noel Levitz
Josh has over 17 years of experience in the industry, oversees fundraising strategy, analytics and product development and has worked with over 100+ institutions.
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thankyou

At a time when being “thankful” is at the forefront of everyone’s mind, my team and I set out to determine the power of a thank you, more specifically a thank you call.

Why make a thank you call when you could be making another ask and potentially receiving another gift? It’s a fair question, but it assumes the trade-off is simple; doing what feels right versus bringing in more donors and dollars.  While I’ve always advocated to organizations I’ve worked with the need to conduct thank you calls, I wanted to better understand the ripple effect thank you calls can have in the following year.

Analysis

We analyzed data from four of our on-campus managed phonathon programs that conducted thank you calls in FY14 and tracked the results for all constituents that received a thank you call versus those that did not.  We specifically looked at those loaded in current donor (aka lybunt) segments the following year.

Scope of Analysis

  • 30,133 Records (4,098 thanked in previous year)
  • 13,933 Completed Calls
  • 3,902 Specified Pledges

Direct Impact on Phonathon Performance

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Friday Fundraising Update – Happy Thanksgiving! – 11-20-15

The Friday Fundraising Update
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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
The Friday Fundraising Update
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The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.Friday-Fundraising-Update

Check out fundraising posts on the subject of Thanksgiving, Black Friday, and #GivingTuesday. In the spirit of the upcoming holiday, we would like to express our gratitude for YOU, our dear, loyal Friday Fundraising reader! Have a happy and safe Thanksgiving weekend!

Thanksgiving

Here is an oldie but a goodie by Fired Up Fundraising. Thanksgiving is the perfect time to thank and steward your donors. Show them your appreciation for all that they have done for you this year!

fired up fundraising

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The next generation of planned giving donors

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Chris Hughes

Director of Fundraising Strategy at Ruffalo Noel Levitz
Chris Hughes is a former Director of Annual Giving who has more than two decades of experience in fundraising, marketing, public relations and organizational success in higher education and nonprofit fundraising.
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Too often in fundraising, planned giving gets associated solely with targeting retirees or donors who are in their twilight years. In today’s environment, however, planned giving has a much broader potential audience.

planned giving white paper

Download this new white paper on how to engage planned giving donors in their 30’s and 40’s.

Society is now going through what is commonly referred to as “the great wealth transfer.” This is an unprecedented opportunity for your planned giving program to capture donor passion and transform your organization.

Which segment of your donor and prospect database is the best target for planned giving discussions? It may surprise a lot of fundraisers and nonprofit organizations to learn that research indicates the answer to that question is Generation X.

Our new Ruffalo Noel Levitz fundraising white paper, The Next Generation of Planned Giving, addresses Continue Reading »

New words for your fundraising dictionary

Dawn Stever
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Dawn Stever

Vice President and Consultant at Ruffalo Noel Levitz
Dawn Stever joined Ruffalo Noel Levitz as a Vice President and Senior Consultant in Fundraising Management in August 2014. She brings 11 years of experience in higher education annual giving. Dawn works with nonprofit organizations in the northeastern U.S. and eastern Canada to design and implement successful annual giving programs. Her experience includes in-depth strategic planning, new program development, frontline fundraising, collaboration with high-level volunteers, crowdfunding, giving days, and phonathon management.
Dawn Stever
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leadershipYou know your CGAs from your CRTs and you can tell a LYBUNT from a SYBUNT at ten paces. But the world of development is always evolving, and there are new terms you need to know. Here are some of the new ones I’ve heard lately.

Fundcrushing: Coined by Jeff Brooks, author of How to Turn Your Words Into Money, fundcrushing is “the evil cousin of fundraising.” It’s when you scare donors away by making a problem seem huge and insurmountable. I’m overwhelmed thinking about the thousands of people who need my help. But one? I can make a difference for one person. Continue Reading »

5 ways to leverage college reunion weekends for alumni giving

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Chris Hughes

Director of Fundraising Strategy at Ruffalo Noel Levitz
Chris Hughes is a former Director of Annual Giving who has more than two decades of experience in fundraising, marketing, public relations and organizational success in higher education and nonprofit fundraising.
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fivewaysthumbOctober is a common month for educational institutions of all sizes and types to hold reunion and homecoming weekends. In fact, this October I attended my own 20th year class reunion weekend at Northwestern University.

Most institutions have reunion giving programs, some more formalized than others.  A lot of the activity takes place prior to the reunion weekend (often in order to make a big-splash announcement with a ceremonial check). But what are you doing afterwards to secure more gifts from alumni who attended the various reunion weekend activities?

Here are five things you can do to leverage reunion weekend attendance into more annual gifts:

  1. Upload and utilize attendance and registration information
  2. Segment attendees into short-term CYE pools
  3. At least one significant cultivation activity in November
  4. Send follow-up thank you notes from specific sessions
  5. Surveys

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Five Ways To Improve Your Case For Giving

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Chris Hughes

Director of Fundraising Strategy at Ruffalo Noel Levitz
Chris Hughes is a former Director of Annual Giving who has more than two decades of experience in fundraising, marketing, public relations and organizational success in higher education and nonprofit fundraising.
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5waysHughesAFP defines the case for giving as “the reasons why an organization both needs and merits philanthropic support.”  It is the core of every nonprofit organization, yet how much time have you spent lately thinking about improving and evolving your organization’s case to meet the interests of today’s donors?

Putting quality thought into evaluating your current case could position your organization for improved retention, acquisition and reacquisition in the coming months and year.  Here are five things you can do to enhance your case for giving:

  1. Focus on what makes your cause unique
  2. Build and brag upon your library of successes
  3. Don’t incorporate a one size fits all approach
  4. Create separation in the marketplace
  5. Ask your donors’ and prospects’ opinions

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Friday Update: Trout, Stories and Online Gifts 7-17-2015

The Friday Fundraising Update
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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
The Friday Fundraising Update
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Friday-Fundraising-UpdateThe Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

 

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Five Ways To Cultivate Your Newest Alumni

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Chris Hughes

Director of Fundraising Strategy at Ruffalo Noel Levitz
Chris Hughes is a former Director of Annual Giving who has more than two decades of experience in fundraising, marketing, public relations and organizational success in higher education and nonprofit fundraising.
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5waysHughesJuly brings forth many things, but in the world of higher education annual giving, it often means a new crop of recent alumni have been added to the database.  Some of these individuals may have given during their spring graduating class gift campaign, but this will mark the first year they have been asked to give as alumni.

Don’t begin your new alumni relationship by immediately asking for money.  Instead, utilize this summer and fall as the perfect time to establish a strong emotional tie for alumni giving.  Here are five things you can do in order to specifically cultivate these new alumni:

  1. Establish annual giving as a brand
  2. Social media signups
  3. Create exclusive, online events
  4. Showcase recent impacts of grassroots giving
  5. Confirm contact information

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Friday Fundraising Update: Turn the donor roll upside down, cover it in Ivy – 6-5-15

The Friday Fundraising Update
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The Friday Fundraising Update

A weekly collection of fundraising industry insights and success stories, delivering them each Friday to your inbox. Have a suggestion for a future edition? Email Brian at Brian.Gawor@RuffaloNL.com
The Friday Fundraising Update
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Friday-Fundraising-UpdateThe Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.

 

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How Can You Reach the 98% of High Net Worth Households That Donate Annually?

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Chris Hughes

Director of Fundraising Strategy at Ruffalo Noel Levitz
Chris Hughes is a former Director of Annual Giving who has more than two decades of experience in fundraising, marketing, public relations and organizational success in higher education and nonprofit fundraising.
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5waysHughesThe Lilly Family School of Philanthropy’s 2014 U.S. Trust Study of High Net Worth Philanthropy reveals a lot of opportunities and trends that you can use to generate annual gifts from wealthy donors.

The great news is that 98.4% of households with incomes above $200,000 and/or a net worth of more than $1 million made charitable gifts in 2013.  Here are a few takeaways and recommendations based on the study that can help drive strategic decisions as you cultivate, steward and solicit these donors for gifts: Continue Reading »

5 Ways to Maximize Your Year End Budget

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Chris Hughes

Director of Fundraising Strategy at Ruffalo Noel Levitz
Chris Hughes is a former Director of Annual Giving who has more than two decades of experience in fundraising, marketing, public relations and organizational success in higher education and nonprofit fundraising.
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5waysHughes

Every person who has ever managed a budget at one time or another has found themselves with leftover funds at the end of a fiscal year. For annual giving offices, the question becomes how to use those leftover funds to achieve success not just this fiscal year, but the upcoming fiscal year and beyond.

Here are five things you can do in order to maximize your annual giving program’s end of budget year leftovers:

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