Five Ways to Improve Your Phonathon ROI

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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ggeeksmallWhile phonathon continues to be one of the most effective fundraising channels, it can be more costly than some of the other annual giving channels because phonathon requires a high level of human interaction for each solicitation. Here are five things that can improve your phonathon’s total return on investment and help you better see the rewards from this great interaction with donors.

1. Bring Your Best Data: You should be providing the Continue Reading »

Charities Report 2014 Giving Boost

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Brian Gawor

Vice President for Research at Ruffalo Noel Levitz
Brian Gawor, CFRE, is a former annual fund and major gift professional who now focuses on research and benchmarking to drive fundraising strategy. He is also a doctoral student studying higher education giving.
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nonprofit_research_collaborativeThe Nonprofit Research Collaborative has been feeding us great information on fundraising at American and Canadian charities since 2010, and their new winter report is out. For data geeks like me, it’s a great read, and here are a few highlights from the 1,200 organizations studied:

  • 73% of responding charities in the U.S. met their fundraising goals in 2014, further evidence that we’re moving along post-recession and giving is increasing. Continue Reading »

How to Motivate Student Fundraisers

Molly Mendoza

Molly Mendoza

Program Center Manager at Ruffalo Noel Levitz
Molly Mendoza is Program Center Manager at the University of La Verne, a RuffaloCODY call center. She began her career as a fundraiser phoning for the University of the Pacific Fund and has worked with institutions across the U.S. on assignment.
Molly Mendoza

Latest posts by Molly Mendoza (see all)

teamworksmallBeing a student phonathon caller is not an easy job.

Last night across the globe, RuffaloCODY student callers dialed the phone over 700,000 times to ask alumni to donate. Continue Reading »

March Madness and Phonathon

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Chris Hughes

Director of Fundraising Strategy at Ruffalo Noel Levitz
Chris Hughes is a former Director of Annual Giving who has more than two decades of experience in fundraising, marketing, public relations and organizational success in higher education and nonprofit fundraising.
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phone_basketballFebruary marks the final push of the basketball regular seasons for colleges and universities throughout the United States, with 68 institutions fortunate enough to participate in the NCAA Division I Men’s Basketball Tournament – commonly referred to throughout the country as “The Big Dance” or “March Madness.”

When it Comes to March Madness and Phonathon, What Segments Should Phonathons Call Around the NCAA Men’s Basketball Tournament?

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